THE STUDIO.
66pixels is the studio I co-founded for work that needs strategy, design and technology to actually talk to each other.
WHY WE STARTED IT
I co-founded 66pixels with Manish Kanth in 2025. The basic idea was simple. Strategy shouldn’t end as a PDF. Design shouldn’t ignore how the business works. Tech shouldn’t arrive at the end and say half the idea is impossible.
So we try to keep those decisions in one room and stay close enough to execution that the recommendation becomes something real.
What actually needs to change for this to work better?
WHAT WE TAKE ON
Make the business understandable
Positioning, identity, messaging and systems that give people a clear reason to care and a consistent way to recognize you.
Make the website do a job
Not just “look premium”. Explain the offer, build trust, make the next action obvious and give the business something it can actually grow with.
Make complex things usable
Flows, interfaces, prototypes and product systems built around what users are trying to get done.
Remove work that should not be manual
Internal tools, AI workflows and practical automation. We care more about saved time and better decisions than putting “AI-powered” in a hero section.
WHAT I DO THERE
Find and shape work
Business development, client conversations, proposals and turning loose asks into a scope we can actually deliver.
Keep strategy useful
Making sure the business context survives all the way into the design and build instead of disappearing after discovery.
Keep delivery moving
Feedback, decisions, timelines, handoffs and the small operational stuff that decides whether good work ships or stalls.
Jump into product
I’ll get into UX, copy, structure, prototyping or code when that is the fastest way to unblock the work.
Build the studio itself
CRM, internal portals, lead systems, onboarding and whatever we need so the studio gets less dependent on memory and DMs.
Say “that’s too much”
Scope discipline is underrated. A smaller thing that works beats a giant plan that never gets out of Figma.
HOW WE TRY TO WORK
No mystery process. We understand the problem, make the important decisions, turn them into something tangible and get feedback before everyone gets emotionally attached to version one.
We’re small on purpose. The upside is fewer handoffs and more context staying with the people actually doing the work. The tradeoff is we have to be selective about what we take on.
WHAT WE ARE NOT TRYING TO BE
A deck factory that disappears after the strategy presentation.
A giant agency chain where the people in the pitch vanish after the contract.
An “AI studio” that adds a chatbot to everything and calls it transformation.
See the studio properly.
This page is my side of the story. The studio site has the work, services and actual way to get in touch.
Explore 66pixels.com ↗