ABOUT
VIGNESH
RAPAKA
I’m Vignesh. I’m based in Hyderabad and I work across design, business and technology. I co-founded 66pixels, study business at Mahindra University and build side projects whenever something feels annoying enough to deserve a product.
I don’t really fit the clean designer / founder / strategist box and I’m fine with that. I like being close enough to the business to know what matters and close enough to the product to actually make it better.
I like useful things.
Useful products. Useful brands. Useful automation. Useful conversations. I’m not interested in making something look advanced if the person using it is still confused.
I kept moving upstream.
I started with interfaces. Then I wanted to understand the user. Then the product. Then the business. Then how it gets built and sold. That’s basically how I ended up here.
A VERY SHORT TIMELINE
Design got serious
Won the App Design category at Design Championship 2019. Still early work, but it pushed me from “I like design” to actually doing it.
Started 66pixels
Co-founded a small strategy, design and technology studio and learned very quickly that good work also needs sales, scope, systems and follow-through.
Still combining things
Studio work, university, product experiments, AI workflows, websites and a growing list of ideas I definitely do not have enough time for.
WORK I’VE ACTUALLY DONE
66pixels
I work across client relationships, strategy, proposals, delivery and studio operations. Some days it is product thinking. Some days it is fixing a process nobody else wants to touch.
About the studioAurigene / Dr. Reddy's
Built and deployed an AI-powered business development platform for the commercial team. The useful part wasn’t “AI”. It was turning scattered information into something people could actually work with.
Small tools
I build tiny utilities when a repetitive workflow starts bothering me. UnLikeIt is one of them. Internal tools for 66pixels are another.
See projectsBETTER THAN A BIO
GOOD AT
Connecting product, business and design. Finding the actual problem. Making rough things tangible fast. Talking to clients without turning into a deck robot.
GETTING BETTER AT
Building cleaner systems. Writing. Shipping more code myself. Saying no earlier. Knowing when a solution needs depth and when it just needs to work.
NOT PRETENDING TO KNOW
Everything. I’d rather ask a basic question early than carry a clever wrong assumption for two weeks.
FIND ME ONLINE
Work stuff, unfinished thoughts and occasional things that probably should have stayed in drafts.